[WEBINAR] How smaller businesses can leverage marketplaces as a platform for growth

Small and medium-sized businesses (SMEs) now account for 99% of companies in Europe*, yet these companies generally are not able to take full advantage of the benefits of eCommerce due to their inability to reach the consumers and lack of good quality eCommerce sales tools.

With the global coronavirus crisis, online activity has become essential to the survival of many SMEs. The Marketplace model - selling products from multiple vendors via a single platform is the ideal solution for doing business online without the cost and complexity of setting up your own online presence.

The model not only addresses the risks and challenges related to online payments and related regulatory requirements but provides additional benefit of extensive and often global reach to the SMEs. Marketplace acts as an accelerator ensuring greater visibility and improved performance whilst reaching a much broader demographic and geographies which these businesses would not have been able to reach on their own or without significant upfront investments.