Bronze Sponsor
Unzer provides payment and commerce solutions to European merchants. With Unzer's unified commerce platform, businesses can view, monitor and act on customer, sales and product data in one place and in real-time. This helps merchants to better understand their customers & needs, while all transactions and inventory changes are tracked and updated in the cloud. Customers benefit from the most relevant, consistent and timely experience possible, and are able to choose how, where, and when they would like to pay.
More than 85,000 merchants from all over Europe are already using the financial services provided by Unzer. The company's employees work in eight offices across Germany, Austria, Denmark and Luxembourg.
Success story: EHC Red Bull Munich and Unzer
In September 2024, Unzer’s partner, EHC Red Bull Munich, opened its brand-new home – SAP Garden – in Munich’s Olympiapark. Since Red Bull took over the club in 2016, it has enjoyed a remarkable era of success. The club, which has been part of Germany’s top ice hockey league (DEL) since 2010, has won four German championships since 2016, cementing its place among Europe’s elite teams.
The Challenge: Enhancing the Fan Experience with Seamless Payments
At major sporting events, fast and efficient payment processes are essential. Fans expect smooth transactions, shorter queues, and an overall hassle-free experience. EHC Red Bull Munich wanted to create a modern, seamless payment journey – one that would enhance the fan experience and improve operational efficiency.
Christian Winkler, Managing Director Sports, Red Bull Ice Hockey:
"Unzer and our new home, SAP Garden, stand for innovation. This partnership enhances the spectator experience, making it even better for our many fans. With its strong presence in Munich, Unzer is a perfect fit for our club in more ways than one."
The Solution: Smart Payment Technology for a Seamless Journey
Together with Unzer, EHC Red Bull Munich set out to implement tailored payment and software solutions at SAP Garden—one of the most innovative indoor sports venues in Europe. The multifunctional arena includes professional sports facilities, three ice rinks for recreational use, a gaming area, and event spaces.
Unzer ensures a smooth, hassle-free payment experience for visitors, both in the arena and online. Using mobile and contactless POS Go terminals, payments take just seconds, reducing queues and improving crowd management. Fans can choose from multiple payment options—cash, debit or credit card, or mobile wallets.
To make things even easier, fans can order food and drinks directly from their seats, minimizing waiting times and maximizing their game-day experience.
With Unzer’s unified payment platform, EHC Red Bull Munich benefits from seamless commerce across all sales channels. By integrating customer and payment data, the club gains valuable insights while providing fans with a smooth and connected shopping experience.
Pascal Beij, Chief Commercial Officer at Unzer:
"Our payment and software solutions ensure secure and efficient processes while helping EHC Red Bull Munich create truly fan-centered experiences. At the end of the day, it's all about making sure fans have an unforgettable time at SAP Garden."
