Howler Enhances Event Payment Experience with Halo Dot Customer Story 

Howler, a leading event technology platform, faced a challenge common to the eventing industry: ensuring seamless and flexible payment options for event-goers.  

Traditionally, many events rely on closed-loop wallets, where attendees must preload funds to make purchases. This approach can hinder convenience and deter customer satisfaction, as it restricts the use of widely preferred payment methods like credit and debit cards. 

To address this, Howler partnered with Halo Dot, leveraging its innovative Halo.Link solution, which makes use of app-to-app integration to accept contactless payments. This solution transformed Howler's existing hardware into a versatile payment system capable of accepting both traditional event wallet payments and direct card transactions, including Visa and Mastercard. 

Chris Reeves from Howler highlighted the impact of this partnership: 
"Through integration with Halo Dot’s app, we achieved this precise functionality, empowering our customers to pay using their preferred payment method seamlessly."  

The key benefits 

• Cost Efficiency: By utilizing the hardware already owned by Howler, the solution eliminated the need for additional procurement expenses. 

• Enhanced Customer Experience: Event attendees could now pay effortlessly with credit or debit cards, reducing delays and increasing satisfaction. 

• Improved Operational Efficiency: Howler efficiently managed over 200 device registrations at a single event, ensuring smooth operations. 

Results Achieved 

With Halo Dot’s technology, Howler significantly improved its payment processing capabilities. By turning the devices that were already on hand into open loop payment acceptance devices, they were able to accept more transactions.  Customers now enjoy faster, more reliable checkouts and greater payment flexibility, enhancing their overall event experience. These enhancements have strengthened operational efficiency and elevated customer satisfaction, positioning Howler as a leader in seamless event payment solutions. 

By integrating Halo Dot's solution, Howler successfully redefined the event payment experience, enhancing convenience, operational efficiency, and customer satisfaction—all while maintaining cost-effectiveness.